ON SKIBIDI is an educational pamphlet analyzing the YouTube Shorts series Skibidi Toilet.

I'm a writer, content creator, and internet culture researcher. You can find my work at the BBC, Know Your Meme, The Daily Beast, Hyperallergic and other outlets. You can also find me posting as @aidanetcetera on TikTok, where I have 45M+ post views, at Instagram, on YouTube, or at my Substack newsletter How To Do Things With Memes. I hold a Master’s degree in History-Literature from Columbia University, for which I wrote what to my knowledge is the first scholarly monograph on the Distracted Boyfriend meme. I’ve lectured on meme history and network culture at Princeton University, the University of Amsterdam, American University, and other venues. I’ve appeared on shows and podcasts like Real Time with Bill Maher, PBS NewsHour, and Slate’s ICYMI.

This pamphlet is the result of some months of thinking around Skibidi Toilet. It is not associated with DaFuq!?Boom! or the Skibidi franchise in any way. It is my own thinking and the mistakes are my own as well.